A Professor explained Marketing to MBA students
A Professor explained Marketing to MBA students
1. You see gorgeous girl in party, you go to her and say I am rich marry me.
That’s Direct Marketing.
2. You attend party and your friend goes to a girl and pointing at you tells her “He’s very rich, marry him.”
That’s Advertising.
3. Girl walks to you and says “you are rich, can you marry me?”
That’s Brand Recognition.
4. You say “I’m very rich marry me” and she slaps you.
That’s Customer Feedback.
5. You say “I’m very rich marry me” and she introduces you to her husband.
That’s Demand and Supply Gap.
6. Before you say “I’m rich, marry me”, your wife arrives.
That’s Restriction from Entering New Market.
Categories: Marketing & Sales Tags: sbimarsal
2012 Porsche 911 Carrera Cabriolet
All-New Porsche 911 Cabriolet Features Modern Roof Design
What the Coupe started with the brand new aluminium-steel body, the Cabriolet continues with the all-new, distinctive hood: As a result, the everyday 911 roof line is retained in its entirety. Intelligent lightweight design, even including the usage of magnesium within the hood, ensures less weight and extra sportiness.
Porsche is introducing two new cabriolet versions of the not too long ago unveiled seventh-era 911 Carrera. These new models, the 911 Carrera Cabriolet and 911 Carrera S Cabriolet, will be available in the United States within the spring of 2012.
Just like the coupe, the 2012 911 Carrera cabriolet options revolutionary aluminum-metal development with the addition of an all-new convertible top design, which preserves the typically smooth 911 coupe roof line. Intelligent light-weight design that features intensive use of aluminum, magnesium and advanced high energy metal ensures lower automobile mass and decrease fuel consumption while providing improved driving dynamics and additional comfort. As with the 911 coupe models, the brand new Porsche open-top models are considerably lighter than their predecessors.
The brand new 911 Carrera cabriolet can accelerate from 0-60 in as little as 4.4 seconds and achieve a top-track-speed of 177 mph, whereas the 911 Carrera S cabriolet can attain 60 mph in as little as 4.1 seconds and has a prime-observe-velocity of 187 mph.
Every of the 2 new cabriolets uses the identical engine as their coupe equivalents. The rear of the 911 Carrera homes a 3.4 liter boxer six-cylinder engine with direct gas injection (DFI) producing 350 horsepower (hp), driving the rear wheels by way of a normal seven-speed manual transmission or an non-obligatory PDK twin-clutch automated manual transmission. The open-top Carrera S comes with a 3.8- liter boxer six-cylinder DFI engine growing four hundred hp. The open-top 911s are significantly extra environment friendly than their predecessors; both models consume lower than 10 L/one hundred km on the New European Driving Cycle (NEDC). U.S. Environmental Protection Agency (EPA) figures will likely be obtainable nearer to the on-sale date.
With the longer wheelbase, wider front track and host of new options just launched on the 911 Carrera and Carrera S models, the new cabriolet variants provide sportier driving traits, larger precision and agility and elevated efficiency.
On sale within the spring of 2012, the 911 Carrera Cabriolet MSRP is $97,300, while the 911 Carrera S Cabriolet MSRP begins at $108,000.
Categories: Automotive Tags:
The History of English in Ten Minutes
A very entertaining ten minutes video on the history of English language. It has great animation, content and humorous voice-over. Highly recommended.
Categories: English Tags: language.english
Man Booker Prize Winner & Shortlist 2011
When you want to read a good fiction book, how do you choose from the treasure trove of the bookstore?
Here’s my tip for you. I look for books in the Man Booker Prize shortlist for the year. I bought several books from their shortlist and my reading experience has been delightful.
Read sublime prose written by true masters of the writing craft.
Each year, the Man Booker Prize for Fiction, a literary prize, is awarded for the best original full-length novel, written in the English language, by a citizen of the Commonwealth of Nations, Ireland, or Zimbabwe.
Man Booker 2011 Winner
This year’s Man Booker Prize for Fiction 2011 was won by Julian Barnes for The Sense Of An Ending, published by Jonathon Cape.
The Man Booker Prize for Fiction Shortlist 2011
Carol Birch - Jamrach’s Menagerie
Patrick deWitt - The Sisters Brothers
Esi Edugyan - Half Blood Blues
Stephen Kelman - Pigeon English
A D Miller - Snowdrops
Categories: Fiction Tags:
Jobs in IT
Robert Half Technology, employment agencies for IT staffing, released their list of the hottest jobs in IT for 2012.
- Mobile applications developer
- User experience designer
- Data security analyst
In their Salary Guide 2012, the IT Certifications in greatest demand are:
- Cisco certification - Cisco Certiried Network Associate (CCNA) and Cisco Cerfified Internetwork Expert (CCIE)
- Linux certification - Red Hat Certified Engineer (RHCE)
- Microsoft certification - Microsoft Certified IT Professional (MCITP), Microsoft Certified Systems Engineer (MCSE), Microsoft Certified Technology Specialist (MCTS) and Microsoft Certified Professional Developer (MCPD)
- Project management certification - Project Management Professional (PMP)
- Security certification - Certified Information Systems Security Professional (CISSP), Check Point Certified Security Administrator (CCSA) and Check Point Certified Security Expert (CCSE)
- VMare certification – VMare Certified Professional (VCP)
Other than specific job related skills, these credentials are in demand. It pays to get certified.
Categories: Employment & Jobs Tags:
College degree is best path to a middle class income
A study released Monday by the Georgetown University Center on Education and the Workforce found the best path to middle class income is through a postsecondary education.
These are the key highlights from the report:
Jobs for workers with high school diplomas are in decline.
Jobs for middle skill workers (jobs for workers with some college, a certificate, or an Associate’s degree) will make up 29 percent of the workforce by 2018.
Manufacturing will continue to decline in total employment, though there will still be 2 million job openings from retiring Baby Boomers.
The gender gap in wages varies greatly from cluster to cluster. For example, the gap in Architecture and Construction is $2,000; in Health Science, it is $69,000.
The study also examines which sectors of the labor market afford individuals the best route to a middle class income.
Using forecasts, it identifies the most promising clusters for job seekers with a high school diploma or less, middle skills such as a certificate or Associate’s degree, and those with Bachelor’s degrees or better.
Categories: Education Tags:
Green Bean Casserole
Green Bean Casserole is a classic, a staple at your holiday table.
Check out this easy classic green bean casserole recipe, made with green beans, mushroom soup, French fried onions, and seasonings.
What makes this green bean casserole good? Our tip for you is a secret ingredient – cream of mushroom soup.
Here’s a video and recipe using Campbell Mushroom Soup.
1 can (10 3/4 ounces) Campbell’s Condensed Cream of Mushroom Soup (Regular, 98% Fat Free or Healthy Request®)
1/2 cup milk
1 teaspoon soy sauce
Dash ground black pepper
4 cups cooked cut green beans
1 1/3 cups French’s® French Fried Onions
Stir the soup, milk, soy sauce, black pepper, beans and 2/3 cup onions in a 1 1/2-quart casserole.
Bake at 350°F. for 25 minutes or until the bean mixture is hot and bubbling. Stir the bean mixture. Sprinkle with the remaining onions.
Bake for 5 minutes or until the onions are golden brown.
Categories: Cooking, Food & Wine Tags:
Amazon Kindle Fire
Here’s a tip for you.
According to market research firm IHS iSuppli, Amazon is selling the Kindle Fire below the cost to manufacture the tablet computer.
Amazon is selling Kindle Fire at US$199 while it costs US$201.70 to manufacture.
Kindle Fire has a Full Color 7″ Multi-touch Display with Wi-Fi.
IHS iSuppli’s Andrew Rassweiler said ‘The Kindle Fire, at a retail price point of US$199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current US$79 retail price point.’
Why are they doing this?
‘Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle,’ Mr Rassweiler said.
I want a Kindle Fire for Christmas.
Categories: Computers / Internet Tags:
Warren Buffett invests $10 billion in IBM for 5% stake
While the world is following the European debt-crisis, and the change of Greek prime ministers, the world’s most successful investor, Warren Buffett, Chairman and CEO of Berkshire Hathaway (NYSE: BRK-A) just revealed that he has purchased US$10.5 billion of IBM (NYSE: IBM) shares.
With this purchase, Warren Buffet now owns 5.5% of the shares in IBM. This is Berkshire portfolio’s second-largest in terms of market value. It is also Buffett’s first major move into technology.
How is this purchase in line with Buffett’s overall strategy?
“I don’t know of any large company that really has been as specific on what they intend to do and how they intend to do it as IBM,” said Warren Buffett.
Robert Hagstrom, manager of mutual-fund Legg Mason Growth Trust LMGTX and author of “The Warren Buffett Way” shared “The most important attribute about the IBM purchase that I find consistent is its methodical capital allocation,” IBM, he noted, “continually reduces share count, it methodically allocates cash to the dividend, and has laid out clearly a roadmap for more capital deployment.”
So how does Buffett make his picks? What is “Warren’s Way?”
In his public remarks and annual letters to Berkshire shareholders, Buffett says he buys stocks that are “available at a sensible price.”
The following tips are the five specific investment criteria Buffett check to find value:
•Free cash flow net income after taxes, plus depreciation and amortization, less capital expenditures) of at least $250 million.
•Net profit margin of 15% or more.
•Return on equity of at least 15% for each of the past three years and the most recent quarter.
•A dollar’s worth of retained earnings creating at least a dollar’s worth of shareholder value over the past five years.
•Ample liquidity. Only stocks with a market capitalization of at least $500 million are included.
Categories: Business / Investing Tags:
Beauty Tips of Masako Mizutani, 43-year-old Japanese woman looks like she’s in her 20s.
Mizutani Masako is a 43-year-old woman. She looks like she is in her 20s. She is said to spend alot of money to maintain her skin. Mizutani Masako was born in 1968 and she has two children. Mizutani spends five hours every day to take care of her skin. The amazing thing is she has not had plastic surgery and is all natural. As a housewife, shed has become the idol of middle-aged Japanese women. Mizutani Masako models for a Japanese women’s magazine. She regularly posts tips on skin care products, beauty products and fashion.
Mizutani Masako has some tips to help you look younger.
Tip no. 1 – Keep your body fit and thin by exercising regularly.
Tip no.2 – Get enough sleep
Tip no.3 – Don’t smoke.
Tip no.4 – Try to have a balanced diet and eat four meals a day in small portions.
Tip no.5 – Drink a lot of water and fluids because water wash away toxins.
Tip no.6 – Put on lighter make-up as you grow older.
Tip no.7 – Use Vitamin E-based cream or lotions on your body to keep your skin soft.
Tip no.8 – Apply sunscreen if you are staying out in the sun.
Tip no.9 – Follow a cleaning, toning and moisturising regime before going to bed.
Categories: Beauty Tags: health.beauty